Guidelines for FSGW Logo usage
The Folklore Society of Greater Washington presents itself through a variety of events represented by digital and printed materials and through social media. By coordinating the look of everything we publish, we present a consistent image to the world, an image that reflects who we are and communicates what we do. Our logo is our primary branding image and what follows are the guidelines for its usage.
The Folklore Society of Greater Washington (FSGW) logo, found here on the publications page, should appear on all printed material distributed by this organization and on all FSGW Internet pages.
In print, this includes, but is not limited to, letterhead, business cards, brochures, posters, banners, newspaper and magazine advertising, invitations, annual reports, training manuals, ID badges, manuals, signs, promotional clothing, press releases, "thank you" cards, newsletters and information fliers. The logo should be prominently displayed in the upper left corner of the item. Requests for exceptions must be submitted to the Publications Chair for approval.
Online, the new logo must appear on all Folklore Society of Greater Washington websites and Internet pages. It must appear on our home page and all other pages in the upper left corner of the page. Exceptions are at the discretion of the Publications Chair.
Secondary logos (FSGW event logos, affiliates or "friends" logos) may also be displayed on FSGW pages, but not larger or higher than, or to the left of the primary logo.
Any group that co-sponsors a function with us shall display our logo along with theirs on their printed material or online. To create the display, a file available here, either in gray-scale or color must be used. Colors may not be varied and the FSGW Publications Chair will approve the placement and size of our logo.
The FSGW logo should not be altered by other groups or individuals. This means the words must not be cropped out. Also in positioning the logo electronically, it must maintain its proper shape, and not become disproportionate.
The logo should not be printed or displayed online in a size smaller than 3/4 of an inch, lengthwise. The text must be readable at all times.
For any questions about the usage of the logo, please contact the Publications Chair at firstname.lastname@example.org.
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